It has a dark-brown colour with a reddish tint, and tastes subtly of spice and citrus fruit. As a summer long drink, it is also commonly served with "English-style" (clear and carbonated) lemonade, as well as various chopped garnishes, particularly apples, cucumber, oranges, lemons, strawberry, and mint or borage, though nowadays most substitute mint.
Ginger ale is a common substitute for lemonade. Pimm's can also be mixed with Champagne (or a sparkling white wine), called a "Pimm's Royal Cup". Pimm's Winter Cup is generally mixed with warm apple juice.